Sub-brands are all the rage these days, as manufacturers deliver
new brands for various reasons. Now, it looks like Vivo
is the latest company to tease a sub-brand, called IQOO.
MySmartPrice spotted a newly created IQOO Weibo account today,
complete with Vivo’s account sharing
the brand’s first post. The new brand also asked Weibo users if
they know how to pronounce the name (I’d assume it’s
Now, a social media interaction isn’t quite enough to prove
the brand belongs to Vivo. But a look at IQOO.com reveals a spartan website with a
brief look at Vivo’s company history.
Additionally, MySmartPrice looked up domain ownership, finding
that it was indeed registered to Vivo (you can find the WhoIs
We also spotted a line at the bottom of the website, noting that
the site is the copyright of Vivo. This line confirms the Chinese
manufacturer’s involvement once more.
Nevertheless, many sub-brands seem to be targeting the affordable
flagship or mid-range
segments of the market. We wouldn’t be surprised if IQOO takes
this approach if it is indeed a sub-brand, but
GSMArena reckons it could be a brand for gaming
What would you like to see from Vivo’s IQOO brand? Let us know
in the comments!
Source: FS – Android
Vivo teases IQOO brand: Is it a sub-brand or a new family of phones?