Vivo teases IQOO brand: Is it a sub-brand or a new family of phones?


A teaser image by the IQOO Weibo account.

Weibo/IQOO

Sub-brands are all the rage these days, as manufacturers deliver
new brands for various reasons. Now, it looks like Vivo
is the latest company to tease a sub-brand, called IQOO.


MySmartPrice
spotted a newly created IQOO Weibo account today,
complete with Vivo’s account sharing
the brand’s first post. The new brand also asked Weibo users if
they know how to pronounce the name (I’d assume it’s
“IQ”).

Now, a social media interaction isn’t quite enough to prove
the brand belongs to Vivo. But a look at IQOO.com reveals a spartan website with a
brief look at Vivo’s company history.

Additionally, MySmartPrice looked up domain ownership, finding
that it was indeed registered to Vivo (you can find the WhoIs
listing here).


A WhoIs domain check on Iqoo's website.

We also spotted a line at the bottom of the website, noting that
the site is the copyright of Vivo. This line confirms the Chinese
manufacturer’s involvement once more.

Editor’s Pick

Why go cutting-edge? Here are 7 older flagships that are still
worth buying today

You really don’t have to buy the latest and greatest
smartphone, especially if you’re on a strict budget. These days,
mid-range phones like the Moto G6 series, Xiaomi’s Redmi Note 5
Pro, and Nokia’s 2018 …

We still don’t know much about IQOO though, such as whether
it’s a proper sub-brand like
Honor
and OnePlus, or
if it’s merely a new phone range that still bears the Vivo
name.

Nevertheless, many sub-brands seem to be targeting the affordable
flagship
or mid-range
segments of the market. We wouldn’t be surprised if IQOO takes
this approach if it is indeed a sub-brand, but
GSMArena
reckons it could be a brand for gaming
smartphones
.

What would you like to see from Vivo’s IQOO brand? Let us know
in the comments!

NEXT: Why I
hope AT&T loses the 5G E lawsuit

Source: FS – Android
Vivo teases IQOO brand: Is it a sub-brand or a new family of phones?