Apple has been making a big deal lately out of the company’s
shift toward being increasingly driven by services and
subscriptions, and new data from the 2018 Mobile App Engagement
Index makes it clear that such a shift is happening at a great
time. The key takeaway from the data, which comes from the mobile
app marketing firm Liftoff and mobile engagement platform Leanplum,
is that while users once might have hesitated about paying for
mobile app subscriptions except for some must-haves, that appears
to be changing.
According to the index, mobile subscription app engagement
globally, as measured by the conversation rates of people
installing and eventually paying subscriptions for apps, has grown
32 percent this year compared to 2017.
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Report: The number of people who are fine with paying app
subscriptions is growing originally appeared on BGR.com on Thu, 8 Nov 2018 at 00:09:30 EDT.
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Source: FS – Phones – News
Report: The number of people who are fine with paying app subscriptions is growing