In a turn of events pretty much everyone outside of Google saw
coming, the search giant is apparently poised to wind down its
Google Allo messaging app, with an announcement coming “soon.”
That’s according to a new report from 9to5Google,
which quotes a “reliable source familiar with the plan” though
there are few details other than that at this point.
And about that word: “plan” — it seemed that was always
something lacking relative to Google’s fractured and disparate
messaging-related properties, such that it’s never had one single
strong product that could credibly rival something like
iMessage. Indeed, Google vice president Anil Sabharwal
acknowledged as much about eight months ago in an
interview, saying that the company would be putting a pause on
additional investment into Allo. He admitted then that “The product
as a whole has not achieved the level of traction that we’d hoped
for,” though Google would keep supporting the app.
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Goodbye to Allo: Google will reportedly shutter its short-lived
messaging app originally appeared on BGR.com on Wed, 5 Dec 2018 at 23:07:36 EDT.
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Source: FS – Phones – News
Goodbye to Allo: Google will reportedly shutter its short-lived messaging app