One of Steve Jobs’ greatest talents was his ability to influence behavior and persuade people to buy into his own version of reality, an ability famously referred to as the reality distortion field. Even high-powered CEOs were sometimes rendered powerless when presented with a high-octane sales pitch from the charismatic Apple co-founder. One prime example which highlights Jobs’ power of persuasion involves the build-up to the original iPhone release. Famously, Gorilla Glass as a consumer-facing product came to be as a result of Jobs convincing Corning CEO Wendell Weeks that his company could, in fact, mass produce the protective glass within a six-month time frame.
As recounted by Walter Isaacson — who penned Jobs’ biography — Weeks initially told Jobs that mass production on the scale Apple wanted simply couldn’t be done. Jobs thought otherwise and, as the story goes, emphatically told Weeks: “Don’t be afraid. You can do this.”
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Former Apple employee recounts the downside to Steve Jobs’ famed ‘reality distortion field’ originally appeared on BGR.com on Mon, 23 Jul 2018 at 20:00:48 EDT. Please see our terms for use of feeds.
Source: FS – Phones – News
Former Apple employee recounts the downside to Steve Jobs’ famed ‘reality distortion field’