Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years.
Facebook’s traffic hasn’t just fallen by about half since 2016, according to the study. Among the consequences of such a precipitous drop is the opening it’s given to YouTube, which the study’s data shows is about to overtake Facebook to become the second biggest site, traffic-wise, in the U.S. Which would give Google ownership of the top two spots, pushing Facebook down to number three.
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Facebook is shedding massive traffic – and it’s apparently flocking to YouTube originally appeared on BGR.com on Wed, 8 Aug 2018 at 20:46:06 EDT. Please see our terms for use of feeds.
Source: FS – Phones – News
Facebook is shedding massive traffic – and it’s apparently flocking to YouTube