Announced in second quarter of 2006 for UK mobile market, BENQ – SIEMENS A38 is a simple mobile phone with basic functionality of carrying out communication with people in your circle. This mobiles set has basic aim of becoming a great deal for those mobile users, who consider mobiles as amenity to remain in contact with their social network. This mobile set lacks all modern technologies like GPRS, Bluetooth, USB, 3G and all other prominent capabilities. But it is capable of finding its own share of customers in mobile market.