Amazon dethrones Apple as most valuable brand in the world

Amazon is now the world’s most valuable brand, unseating Apple
and Google, and ending the 12-year run of technology brands atop
BrandZ’s list. Amazon was the third most valuable brand in 2018,
behind Apple and Google but rose to the top thanks to a 52%
year-on-year increase in value. Amazon’s brand is now valued at
$315B, while Apple and Google are neck and neck at $309B. Microsoft
sits firmly in fourth with an estimated brand worth of $251B. It’s
important that we differentiate between most valuable brand and
largest company by market cap. Microsoft is currently the
biggest…

Source: FS – Cell Phones
Amazon dethrones Apple as most valuable brand in the world